NEWS DETAIL
Sparc Takes Burtonology Down Under
08-07-2008
Headquartered in Laguna Beach, CA, Sparc creates and hosts online training that keeps a sales force plugged into their manufacturers, allowing for clear transmission of brand and product information. SPARC and its creative partner Planet Propaganda create immersive environments designed to deliver a brand's truth and passion to create loyal crusaders on the front lines of retail.www.sparcretail.com
www.planetpropaganda.com
About Burton Snowboards:
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton's headquarters are in Burlington, Vermont with international offices in Austria and Japan.
For more information, visit www.burton.com.
Media Contacts:
Edward Applebaum, Sparc Retail - eda@sparcretail.com
Shana Frahmn, Burton Snowboards - shanaf@burton.com